Advanced Web Metrics with Google Analytics
[ReviewAZON asin="B0041T4Q56"]Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.[/ReviewAZON]
Categories: Google Analytics Tags: advanced, analytics, google, metrics
Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer
[ReviewAZON asin="0470641649"]Get the most out of Google's trifecta of tools and optimize your Web presence!
Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.
Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more.
- Brings you up to speed on Google AdWords, Analytics, and Website Optimizer
- Shows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presence
- Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking
- Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more
Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.[/ReviewAZON]
Google Analytics 1.0
[ReviewAZON asin="B000S1LVM2"]You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?
Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.
- Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs.
- Learn to set up the program, navigate the interface, understand filters, and use goal-setting features.
- Integrate Google Analytics with Google AdWords.
- Make the most of reporting dashboards.
- Find out how to use analytics for marketing and content optimization.
- Understand what each type of report means and how to interpret it.
- Explore how other companies have used analytics to improve site performance.
- Investigate how to use Google Analytics for complete e-commerce analysis.
Order your copy today and make your Web site work for you![/ReviewAZON]
Categories: Google Analytics Tags: analytics, google
Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
[ReviewAZON asin="0470578319"]An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals
Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world.
The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications.
- Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more
- Discusses how to communicate with a webmaster or developer to assist with installation
- Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more
- Touches on brand tracking studies, usability research, competitive analysis, and statistical tools
Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives.
Foreword by Avinash Kaushik
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.[/ReviewAZON]
Categories: Google Analytics Tags: analytics, google, marketing, maximizing, online, performance, strategies, techniques
Google Analytics
[ReviewAZON asin="0596158009"]
Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.
Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.
- Discover exactly how the Google Analytics system works
- Learn how to configure the system to measure data most relevant to your business goals
- Track online marketing activities, including cost-per-click ads, email, and internal campaigns
- Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets
- Configure Google Analytics to track enterprise data, including multiple domains
- Use advanced techniques such as custom variables and CRM integration
Categories: Google Analytics Tags: analytics, google
Google Analytics Uses And Tips
[ReviewAZON asin="B004UB42JU"]Formulate The Perfect Strategy For The Success Of Your Website.
Leverage the power of Google analytics to provide you with the required information to boost your sales...
Did you know that you could set up an online company for just $5000? No wonder then that the US alone has more than 15 million internet businesses! However, most of these websites die a slow death. This is not because what they are offering is not useful. The reason for their failure is the absence of the right strategy. You need to know who is visiting your website, what they are looking for, which webpages or products are the most popular and which particular internet marketing effort was the most successful. DO NOT throw darts in the dark, hoping that one would hit the bullseye. You need to have ENOUGH INFORMATION to aim and then shoot.
* Learn how to get information on the traffic to your website, the page rank and the bounce rate
* Track website revenue by category, channel, keyword, average order and conversion rate
* Analyze and optimize your sales funnel to convert visitors to customers
* Get comprehensive and accurate information about your traffic and formulate the best strategy
* Identify what is wrong with your website and make the necessary changes to enhance user experience
* Improve the quality of content by evaluating the bounce rate to improve the bottom line
* Track the impact of SEO metadata, the content optimization strategies and outbound links
* Compare historical data and seasonal trends to understand client behavior and shopping habits
* Manage sub domains as well as directory separately to analyze and report for sites that have a large number of pages and folders
* Configure different reports that need to be sent out to the different people in the company, benefit from less manual work and more happy customers
* Get reports via email, stay on top of things and enjoy the taste of SUCCESS
[/ReviewAZON]
Categories: Google Analytics Tags: analytics, google, tips, uses
Google Analytics 2.0
[ReviewAZON asin="047017501X"]Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.
BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.[/ReviewAZON]
Categories: Google Analytics Tags: analytics, google
Sams Teach Yourself Google Analytics in 10 Minutes
[ReviewAZON asin="0672333201"]
Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!
10 minutes is all you need to learn how to…
- Quickly create a Google Analytics account and add Google Analytics to your site
- Define goals and measure how well your site is achieving them
- Track visitors from search engines, pay-per-click advertising, email, and other sources
- Discover the pages your visitors view, how long they stay, and where they exit
- Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
- Identify your best and worst content, and fix poorly performing pages
- Improve your site by tracking error pages and broken links
- Measure AdWords traffic, position, and e-commerce performance
- Manage Google Analytics through the Dashboard
- Customize Google Analytics to work more effectively with your site
- Capture more accurate information by filtering out internal traffic
- Choose the right reports and data, understand them, and act on what you learn
Web Analytics: An Hour a Day
[ReviewAZON asin="B0026LTMK0"]Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.[/ReviewAZON]
Categories: Google Analytics Tags: analytics, hour
Google Analytics Essential Training [2010]
[ReviewAZON asin="B004FYVRCW"]Google Analytics Essential Training with Corey Koberg shows how to use Google's widely used web analytics platform to generate detailed information about the visitors to a web site, giving insights into web site traffic, user behavior, and marketing effectiveness. This course covers account setup to understanding reports, while explaining how to extract insights from the vast array of data available.[/ReviewAZON]
